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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
“The more that you read, the more things you will know. The more that you learn, the more your business
Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and
If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between
Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
