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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each
When a CMO and CTO of a Fortune 500 company moves out of her comfort zone, entire industries are bound
What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing
The modern fitness industry is an ecosystem where fitness apps, streaming channels, and other digital products and services enhance the
Consumers have “50 different apps on the phone,” says Rich Donahue, chief marketing officer of the cashback app Ibotta. “They’re
When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —
TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of
Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It
The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
