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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.
Ever want to see what’s happening across all your campaigns on a given day in one convenient view? Opt in
CleverTap lets you send campaigns to Webhooks (a URL endpoint) where the payload of the campaign is delivered for use
Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey
What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
Being a startup makes us continually iterate and improve design and copy on our website. Here is how we improved, tested and
We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It's been a
Rich notifications, one of the most anticipated features of iOS 10 is here. For everyone out there supporting multiple platforms,
With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully
One of the biggest decisions a CTO will make is whether he should build and track his or her own
Free Customer Engagement Guides
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