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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Customer loyalty is a key driver of sustainable growth, with loyal customers not only spending more but also advocating for
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
Subscription and membership loyalty programs have surged in popularity as brands seek to deepen customer relationships. In these paid programs,
"Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Thanksgiving is a high-impact sales moment for e-commerce brands, making Thanksgiving email marketing campaigns a must-launch for marketers. People spend
Different types of loyalty programs have become essential tools for driving retention and maximizing customer lifetime value across every industry.
Travel loyalty programs are customer retention strategies used by airlines, hotels, booking sites, and other travel brands. They reward guests
December is the North Star for D2C marketers aspiring to maximize sales during the holiday season. In the US, consumers
Your email campaigns can’t drive results if they never reach the inbox. Before you can worry about open rates or
Diwali, the Festival of Lights, is celebrated with great enthusiasm in India. This is a time of gift-giving, and the
Retail and store loyalty programs are strategic initiatives designed to reward repeat customers and foster a stronger relationship with a
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
