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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
According to Statista, AI use in marketing is expected to generate approximately $47 billion in global market revenue by 2025
Five years ago, a marketer’s stack looked predictable - a linear collection of tools starting with a data layer, working
The use of AI in marketing has exploded in recent years. From generating hyper-personalized content at scale to orchestrating entire
AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants
Black Friday has grown from a one-day shopping frenzy into one of the biggest retail events of the year. To
E-commerce loyalty programs are strategic initiatives that incentivize online shoppers to return and engage more deeply with a brand. Instead
Loyalty marketing has emerged as a powerful strategy for driving customer retention and long-term business growth. Rather than focusing solely
Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers
In the era of hyper-personalization, customer engagement relies more than ever on data. Now, as AI pushes the boundaries from
AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous
In the evolving landscape of email marketing, privacy is no longer a checkbox; it’s the cornerstone of trust. Today’s consumers
Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
