Push Notifications

Why Push Notifications Go Undelivered On Android Devices & What to Do About It

Did you know your carefully crafted push notifications might never reach half your audience? Despite best efforts, many marketers suffer

Written by: Kiran Pius
Published on: 24 Apr, 2025
Customer Engagement

35 Push Notification Best Practices to Increase CTR & Customer Retention

Push notifications are short, clickable messages sent by apps or websites to re-engage users even when they're not actively using

Written by: Subharun Mukherjee
Published on: 24 Apr, 2025
AI and ML

15 Powerful Use Cases & Examples of AI in E-commerce Marketing

In e-commerce, artificial intelligence (AI) is changing how businesses interact with customers and drive revenue growth. AI use cases in

Written by: Subharun Mukherjee
Published on: 24 Apr, 2025
AI and ML

Building Trust with AI: Powered by 8×8 and CleverTap

Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is

Written by: Igor Mostovoy
Published on: 24 Apr, 2025
Financial Services

How Push Notifications Drive Engagement and Growth for Fintech Firms

Seeing an increase in your app downloads but no corresponding rise in transactions or transaction value can be both frustrating

Written by: Mrinal Parekh
Published on: 24 Apr, 2025
Financial Services

Fintech Best Practices to Increase Daily and Monthly Active Users [DAU/MAU]

Metrics like revenue are often used to measure growth, but retention is just as important, if not more so. After

Written by: Marcell Rosa
Published on: 23 Apr, 2025
Data and Analytics

26 Conversion Rate Metrics & KPIs Every Marketer Must Track

You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s

Written by: Agnishwar Banerjee
Published on: 23 Apr, 2025
Financial Services

How to Build Trust in Your Fintech App: 5 Key Strategies

The Fintech space has come a long way—and it’s showing no signs of slowing down. With digital-first habits now deeply

Written by: Mrinal Parekh
Published on: 22 Apr, 2025
Customer Engagement

What is Cart Abandonment? 12 Strategies to Prevent It

A high cart abandonment rate means lost sales and wasted marketing efforts. In this blog, we’ll explain what cart abandonment

Written by: Subharun Mukherjee
Published on: 22 Apr, 2025
Financial Services

Mastering Fintech App Onboarding: Expert Tips & Best Practices

Your fintech app is up and running, your app store listing optimized, and your marketing automation in place. What’s next?

Written by: Agnishwar Banerjee
Published on: 21 Apr, 2025
Data and Analytics

Uninstall Tracking: How to Track App Uninstalls Effectively

Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of

Written by: Mrinal Parekh
Published on: 21 Apr, 2025

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