Personalization

Understanding why rich user profiles work and what makes them so powerful

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M
Published on: 15 Jun, 2017
Personalization

6 Personalized Campaigns That Promise to Attract and Retain App Users

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

Written by: Mrinal Parekh
Published on: 09 May, 2017
Personalization

A Marketer’s Guide to A/B Testing

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Written by: Jacob Joseph
Published on: 24 Apr, 2017
Personalization

How to increase mobile engagement by building personalized app experiences

The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have

Written by: Shivkumar M
Published on: 07 Mar, 2016

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