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Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used
According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and
This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)
Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have
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