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Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
Give the people what they want. As mobile marketers, understanding what users want is a form of clairvoyance. We follow
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.
Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in
User engagement is the lifeline for your app. When it’s healthy, you see a boost in CLTV, retention, and (most
Mobile apps are not the first technology to disrupt an entire industry, and they won’t be the last. Mobile apps
If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile
Onboarding is difficult. You, as the developer or marketer, may be certain that everything will be clear, intuitive, and easy
App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an
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