Mobile Marketing

Why The Most Addictive Apps Are Impossible To Put Down

Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible

Written by: Shivkumar M
Published on: 23 Sep, 2021
Mobile Marketing

Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention

Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in

Written by: Subharun Mukherjee
Published on: 15 Sep, 2021
Mobile Marketing

22 Must-Know Mobile Marketing Resources, Books, and Podcasts

With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts

Written by: Shivkumar M
Published on: 24 Aug, 2021
Mobile Marketing

20 App Install Ads That Are Winning The User Acquisition Game

App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t

Written by: Shivkumar M
Published on: 10 Aug, 2021
Mobile Marketing

Insights from Top Grossing Apps

Global app spending is projected to  climb to $270 billion by 2025*. To give a bit of context, this number

Written by: Subharun Mukherjee
Published on: 13 Jul, 2021
Mobile Marketing

How Mercedes-Benz.io Drives Awareness and Usage of New App Features Across its User Base

App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around

Written by: Subharun Mukherjee
Published on: 08 Jul, 2021
Mobile Marketing

Fast-Growing Mobility App TIER Reveals the Golden Rules of Relevancy and Retention

Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be

Written by: Subharun Mukherjee
Published on: 02 Jul, 2021
Mobile Marketing

Hyper-Casual Games: Redefining the Future of Mobile Gaming

Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For

Written by: Subharun Mukherjee
Published on: 22 Jun, 2021
Mobile Marketing

How Federal Bank Builds Customer Journeys to Become a Super App

Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the

Written by: Subharun Mukherjee
Published on: 26 May, 2021
Mobile Marketing

App Monetization: Lessons from Top Brands

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

Written by: Shivkumar M
Published on: 20 May, 2021
Mobile Marketing

App Store Screenshots to Attract Downloads on Google Play and App Store

The majority of people want to touch and feel a product before making a purchase.1  The same is true for

Written by: Subharun Mukherjee
Published on: 06 May, 2021
Mobile Marketing

11 Lessons from Best Fintech Apps

Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital

Written by: Subharun Mukherjee
Published on: 13 Apr, 2021

Please enter a valid work email

Free Customer Engagement Guides