Mobile Marketing

Here’s Why Your Customer Experience Needs an Experience Membrane

If you think about it, there’s truly nothing more important than the experience your customers have with your app and

Written by: Sony Shetty
Published on: 13 Sep, 2022
Mobile Marketing

How Developing a Mobile-First Strategy Can Help Your Business in the Long Run

Today, ‘mobile first’ doesn’t just refer to web design—it’s an essential part of successful brand marketing. Top-performing companies know the

Written by: Subharun Mukherjee
Published on: 08 Sep, 2022
Mobile Marketing

4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

Written by: Subharun Mukherjee
Published on: 18 Aug, 2022
Mobile Marketing

User Experience: The Most Important Factor to Consider in Mobile App Development

During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to

Written by: Subharun Mukherjee
Published on: 04 Aug, 2022
Mobile Marketing

CleverTap: Leader in G2 Summer 2022

G2 is the world’s largest and most trusted tech marketplace where real users review softwares and tech stacks they use

Written by: Shivkumar M
Published on: 14 Jul, 2022
Mobile Marketing

CMO Playbook: How Customer Behavior Has Transformed in the Past Two Years

To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers

Written by: Shivkumar M
Published on: 31 May, 2022
Mobile Marketing

Abhishek Gupta: Marketers Should Create Value at Every Touchpoint

In this episode of the Mobile Presence podcast, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy

Written by: Shivkumar M
Published on: 24 May, 2022
Mobile Marketing

What Is MCommerce? Understanding Retail’s Next Seismic Shift

The retail landscape is constantly changing — and it went through a particularly dramatic transformation during the pandemic. Ten years

Written by: Subharun Mukherjee
Published on: 28 Apr, 2022
Mobile Marketing

Study: The Untapped Mobile Opportunity in Rural India

To say that the potential market for mobile apps in India is huge would be an understatement.  According to Data.ai,

Written by: Shivkumar M
Published on: 14 Mar, 2022
Mobile Marketing

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
Mobile Marketing

User Growth: Lessons on How to Scale From Two Mobile Brands

As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users

Written by: Shivkumar M
Published on: 07 Oct, 2021
Mobile Marketing

How Maple Media’s Ashley Fauset Manages Over 200 Apps with Hundreds of Millions of Users 

App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their

Written by: Sunil Thomas
Published on: 29 Sep, 2021

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