Martech

What is Deep Linking? How Deep Links Boost App Engagement

Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,

Written by: Subharun Mukherjee
Published on: 03 May, 2022
Martech

Usability Testing: A Comprehensive 2022 Guide

What if you worked hard to create a new app, website, product, or feature only to find out that your

Written by: Shivkumar M
Published on: 05 Apr, 2022
Martech

The Experience Economy is Upon Us – Are You Ready For It?

With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,

Written by: Subharun Mukherjee
Published on: 21 Feb, 2022
Martech

This Week In Tech #3: The March Toward Live Video

It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

Written by: Shivkumar M
Published on: 06 Aug, 2021
Martech

This Week in Tech #2: Google Steps Up User Privacy with ‘Safety Section’ Announcement

It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

Written by: Shivkumar M
Published on: 30 Jul, 2021
Martech

This Week in Tech: Xiaomi Topples Apple in Global Smartphone Market

Welcome to our new weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

Written by: Shivkumar M
Published on: 23 Jul, 2021
Martech

Benefits of Blockchain in Ecommerce

Blockchain technology is taking on an increasingly important role in the global economy — and the ecommerce sector is taking

Written by: Shivkumar M
Published on: 06 Jul, 2021
Martech

How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

Written by: Mrinal Parekh
Published on: 10 Jun, 2021
Martech

Cost Optimization in Your Martech Stack: Lower Costs Without Losing Efficiencies

The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the

Written by: Shivkumar M
Published on: 16 Jun, 2020
Martech

Marketing Technology: Gearing Your Stack Toward Customer Retention

Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who

Written by: Shivkumar M
Published on: 26 Nov, 2019
Martech

DSP vs DMP: The Data, Differences, & Demand for a Hybrid Data Platform

It’s a small world (after all) — thanks to big data.  Businesses have become more reliant on the data they

Written by: Subharun Mukherjee
Published on: 30 Jul, 2019
Martech

How BookMyShow Leveraged Tech to Sell 76 Avengers: Endgame Tickets a Second

Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.

Written by: Shivkumar M
Published on: 22 May, 2019

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