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Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for
The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
Being a startup makes us continually iterate and improve design and copy on our website. Here is how we improved, tested and
With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully
Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and
In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to
What are the best practices for sending IOS & Android push notifications? We recently analyzed the mobile user behavior on
Free Customer Engagement Guides
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