• Gaming

    Mastering Game Retention Techniques

    Gaming is a fiercely competitive domain in the world of mobile apps and acquiring new players in a game is

    Written by: Apoorv Bhatnagar
    Published on: 17 Mar, 2024
    Gaming

    How Rooter Harnessed Customizable Client Care to Become Google Play’s No.1 App

    Gaming and esports are a massive growth area across the board. Quickly catching up to their physical equivalents in terms

    Written by: Subharun Mukherjee
    Published on: 17 Aug, 2023
    Gaming

    Larry Hsieh on LiveOps: Keep the Game Relevant With Minimal Resources

    Marketers must treat every dollar of their budget carefully while simultaneously trying to make waves in a competitive marketplace. So

    Written by: Shivkumar M
    Published on: 04 Aug, 2023
    Gaming

    User Retention Insights from Gaming Leaders

    Grand Theft Auto has been around for 26 years and remains one of the most popular games across all platforms—including

    Written by: Shivkumar M
    Published on: 27 Jul, 2023
    Gaming

    Real-time Personalization in Mobile Gaming Apps: LTV-boosting Examples

    If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss

    Written by: Shivkumar M
    Published on: 09 Jun, 2023
    Gaming

    Modern Day LiveOps Capabilities for Gaming

    With the rapidly evolving gaming industry, LiveOps has become an integral part of game development and operation because it allows

    Written by: Shivkumar M
    Published on: 30 May, 2023
    Gaming

    Values-Driven Marketing: Aligning With Customers’ Values

    It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it

    Written by: Shivkumar M
    Published on: 14 Mar, 2023
    Gaming

    How Tilting Point Earns Gamer Loyalty While Having Real-World Impact

    The ravenous consumer appetite for mobile gaming apps shows no sign of slowing down: According to a recent report from

    Written by: Sony Shetty
    Published on: 08 Dec, 2022
    Gaming

    How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

    What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

    Written by: Sony Shetty
    Published on: 16 Aug, 2022
    Gaming

    How Dream11 Scales with Rules-Based Marketing

    If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows

    Written by: Subharun Mukherjee
    Published on: 14 Jul, 2022
    Gaming

    Google Play Gaming Report: Nine Ways to Make Retention the Name of the Game

    To say that mobile gaming is a huge sector would be an understatement. In 2021, mobile gaming apps brought in

    Written by: Sunil Thomas
    Published on: 23 Jun, 2022
    Gaming

    Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention

    Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in

    Written by: Subharun Mukherjee
    Published on: 15 Sep, 2021

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