Gaming

User Retention Insights from Gaming Leaders

Grand Theft Auto has been around for 26 years and remains one of the most popular games across all platforms—including

Written by: Shivkumar M
Published on: 27 Jul, 2023
Gaming

Real-time Personalization in Mobile Gaming Apps: LTV-boosting Examples

If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss

Written by: Shivkumar M
Published on: 09 Jun, 2023
Gaming

Modern Day LiveOps Capabilities for Gaming

With the rapidly evolving gaming industry, LiveOps has become an integral part of game development and operation because it allows

Written by: Shivkumar M
Published on: 30 May, 2023
Gaming

Values-Driven Marketing: Aligning With Customers’ Values

It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it

Written by: Shivkumar M
Published on: 14 Mar, 2023
Gaming

How Tilting Point Earns Gamer Loyalty While Having Real-World Impact

The ravenous consumer appetite for mobile gaming apps shows no sign of slowing down: According to a recent report from

Written by: Sony Shetty
Published on: 08 Dec, 2022
Gaming

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

Written by: Sony Shetty
Published on: 16 Aug, 2022
Gaming

How Dream11 Scales with Rules-Based Marketing

If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows

Written by: Subharun Mukherjee
Published on: 14 Jul, 2022
Gaming

Google Play Gaming Report: Nine Ways to Make Retention the Name of the Game

To say that mobile gaming is a huge sector would be an understatement. In 2021, mobile gaming apps brought in

Written by: Sunil Thomas
Published on: 23 Jun, 2022
Gaming

Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention

Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in

Written by: Subharun Mukherjee
Published on: 15 Sep, 2021
Gaming

Insights from Top Grossing Apps

Global app spending is projected to  climb to $270 billion by 2025*. To give a bit of context, this number

Written by: Subharun Mukherjee
Published on: 13 Jul, 2021
Gaming

63 Eye-Catching App Download and Usage Statistics

Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named

Written by: Subharun Mukherjee
Published on: 29 Jun, 2021
Gaming

Hyper-Casual Games: Redefining the Future of Mobile Gaming

Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For

Written by: Subharun Mukherjee
Published on: 22 Jun, 2021

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