Data and Analytics

5 Marketing Analytics Tool Features Every Mobile Marketer Needs in 2022

If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing

Written by: Shivkumar M
Published on: 25 Jan, 2022
Data and Analytics

Customer Data Platform: How We Use Our CDP to Create Amazing Experiences

A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering

Written by: Shivkumar M
Published on: 05 Aug, 2021
Data and Analytics

How Clorox VP of Growth Harnesses Data and Predictive Modeling to Grow D2C Business

From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace

Written by: Mrinal Parekh
Published on: 28 Jul, 2021
Data and Analytics

How Focusing on User Retention Enables Eatigo to Pivot During a Time of Challenge

Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

Written by: Mrinal Parekh
Published on: 22 Jul, 2021
Data and Analytics

Fintech Data Privacy Best Practices

While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise.  According

Written by: Shivkumar M
Published on: 01 Jun, 2021
Data and Analytics

How Halodoc Improves Healthcare Access to Millions in Indonesia

The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

Written by: Mrinal Parekh
Published on: 17 Mar, 2021
Data and Analytics

Data Integrity: Why It’s Crucial to Understanding User Behavior

In today’s era of personalized marketing, a marketer is lost without rich customer data. But what many marketers forget while

Written by: Siddharth Jain
Published on: 12 Nov, 2020
Data and Analytics

Real-Time Insights to Navigate Uncertainty

You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and

Written by: Shivkumar M
Published on: 02 Jun, 2020
Data and Analytics

Achieving Business Resilience: How to Build an Enduring Brand

What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

Written by: Shivkumar M
Published on: 12 May, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020
Data and Analytics

Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

Written by: Shivkumar M
Published on: 02 Apr, 2020
Data and Analytics

What is Hypergrowth and How Can You Achieve It?

Hypergrowth is the holy grail for many entrepreneurs and investors. And understandably so — who wouldn’t want their company to

Written by: Subharun Mukherjee
Published on: 25 Feb, 2020

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