Data and Analytics

Real-Time Insights to Navigate Uncertainty

You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and

Written by: Shivkumar M
Published on: 02 Jun, 2020
Data and Analytics

Achieving Business Resilience: How to Build an Enduring Brand

What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

Written by: Shivkumar M
Published on: 12 May, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020
Data and Analytics

Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

Written by: Shivkumar M
Published on: 02 Apr, 2020
Data and Analytics

What is Hypergrowth and How Can You Achieve It?

Hypergrowth is the holy grail for many entrepreneurs and investors. And understandably so — who wouldn’t want their company to

Written by: Subharun Mukherjee
Published on: 25 Feb, 2020
Data and Analytics

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Data and Analytics

Understanding Growth Loops

Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels

Written by: Subharun Mukherjee
Published on: 10 Jan, 2020
Data and Analytics

Is There a Golden Number of Messages?

Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such

Written by: Jacob Joseph
Published on: 06 Dec, 2019
Data and Analytics

DAU vs. MAU: Everything You Need to Know About App Stickiness Metrics

As a mobile marketer, these questions probably crossed your mind at some point: How many users use my mobile app

Written by: Subharun Mukherjee
Published on: 05 Dec, 2019
Data and Analytics

Why MAU is an Overrated Growth Metric

Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes

Written by: Anand Jain
Published on: 07 Nov, 2019
Data and Analytics

3 KPIs Mistakenly Used For Retention (and What You Should Be Measuring Instead)

We’ve said it time and time again: Retention is the most effective way for mobile marketers to drive measurable growth. 

Written by: Subharun Mukherjee
Published on: 29 Oct, 2019
Data and Analytics

How to Identify and Mitigate Risk in A/B Testing

Why do we need experiments? Experiments play an important role to test theories and provide the basis for scientific knowledge.

Written by: Jacob Joseph
Published on: 21 Oct, 2019

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