Data and Analytics

Vernesa Cutuk on Building Retention in Your Sleep and the Value of Predictability

The promise of a good night’s sleep — it’s an easy sell right? Sweden-based app Sleep Cycle has that clear

Written by: Shivkumar M
Published on: 11 Aug, 2023
Data and Analytics

Data-Driven Marketing: How CleverTap Helps You Make Informed Decisions

Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to

Written by: Shivkumar M
Published on: 28 Jul, 2023
Data and Analytics

Aurélie Genet on Empathy and Discovering Your Users’ Aha Moment

Empathy is a key trait for marketers at all levels. The ability to understand a user’s needs and challenges is

Written by: Shivkumar M
Published on: 17 Jul, 2023
Data and Analytics

Key Metrics for Transactional Apps to Maximize Engagement and CLV

“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile

Written by: Shivkumar M
Published on: 19 Jun, 2023
Data and Analytics

Why You Can’t Ignore the Impact of Customer Churn on Your Business

Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users

Written by: Subharun Mukherjee
Published on: 05 Jun, 2023
Data and Analytics

Behavioral Analytics: Unlocking a Better User Experience

Behavioral analytics is the study of customer behavior patterns, including their actions, preferences, and decision-making processes. Studying customer behavior gives

Written by: Shivkumar M
Published on: 01 Jun, 2023
Data and Analytics

5 Common Pitfalls in Customer Analytics: Don’t Let Them Define Your Marketing Strategy

You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.

Written by: Shivkumar M
Published on: 29 May, 2023
Data and Analytics

How to Integrate CleverTap With External Business Intelligence Platforms

CleverTap is the world’s No. 1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value.

Written by: Shivkumar M
Published on: 01 Nov, 2022
Data and Analytics

Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance

Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand

Written by: Subharun Mukherjee
Published on: 21 Sep, 2022
Data and Analytics

From Browsing to Buying: How Tata CLiQ Uses Data to Segment Audiences and Fuel Growth

Tata CLiQ Luxury is India’s premier luxury lifestyle brand, offering a wide range of highly sought after products, from electronics,

Written by: Abhishek Gupta
Published on: 26 Jul, 2022
Data and Analytics

Google Play Data Safety: What You Need To Know

In May 2021, Google introduced the Google Play Data safety section, which was a big step towards elevating the privacy

Written by: Harsh Shah
Published on: 11 May, 2022
Data and Analytics

Behavior Isn’t All About Data: A Lesson from Rory Sutherland

Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to

Written by: Sunil Thomas
Published on: 26 Jan, 2022

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