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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
It's certainly an exciting time for the mobile gaming industry. Popular (albeit divisive) revenue models like GaaS continue to open
"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where
As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around
Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the
We’re all drowning in content — from the never-ending stream of social media updates to round-the-clock emails, messages, and of
In India, the long-awaited Digital Personal Data Protection (DPDP) Act, 2023 has recently been passed by both houses of the
The promise of a good night’s sleep — it’s an easy sell right? Sweden-based app Sleep Cycle has that clear
Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to
Empathy is a key trait for marketers at all levels. The ability to understand a user’s needs and challenges is
“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile
Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users
Behavioral analytics is the study of customer behavior patterns, including their actions, preferences, and decision-making processes. Studying customer behavior gives
Free Customer Engagement Guides
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