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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Mapping out a user journey is essential to developing your marketing strategy—regardless of your industry. However, for those in gaming
We live in an attention economy—every app on the market competes to attract users and keep them coming back. Most
The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other
The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the
Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're
Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users
Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a
Anyone with a smartphone — which is most of us these days — has any number of apps installed on
Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with
If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got
According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the
User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based
Free Customer Engagement Guides
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