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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with
If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got
According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the
User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based
Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for
Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing
Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —
The pandemic gave rise to faster adoption of tech innovation in many spheres—from remote working solutions to online entertainment. Fintech
Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged
The first few minutes of using a new app are always critical. Will the user take to it enough to
There can be no doubt that the pandemic upended many aspects of our daily lives. One result was the preference
Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid
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