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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
As a digital marketer, you know that your users are more than merely a collection of data points. They’re multifaceted
Gaming and esports are a massive growth area across the board. Quickly catching up to their physical equivalents in terms
How businesses and apps engage with their customers and users is in continual flux, evolving with changes in technology (ChatGPT
Omnichannel — it’s not just a buzzword! As a marketing strategy, it's a necessity for any business that aims to
Apologies in advance to ecommerce marketers out there, but we have a discouraging statistic to report. Did you know that
Here’s a question. What do you suppose is the customer lifetime value (CLV) of Starbucks? Take a minute and ponder.
Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost
Financial tech (fintech) companies and apps have been steadily gaining in popularity as increasing numbers of users discover the ease
Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are
Mapping out a user journey is essential to developing your marketing strategy—regardless of your industry. However, for those in gaming
We live in an attention economy—every app on the market competes to attract users and keep them coming back. Most
The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other
Free Customer Engagement Guides
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