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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a
Anyone with a smartphone — which is most of us these days — has any number of apps installed on
Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with
If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got
According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the
User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based
Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for
Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing
Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —
The pandemic gave rise to faster adoption of tech innovation in many spheres—from remote working solutions to online entertainment. Fintech
Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged
The first few minutes of using a new app are always critical. Will the user take to it enough to
Free Customer Engagement Guides
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