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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Working in marketing, you’re probably frequently challenged by trying to better understand and influence user behavior. But, do the consumer
Today’s digital customers are inundated with countless options and offers. Getting your subscription app to stand out becomes incredibly challenging
CleverTap has done it again! G2's Fall 2023 reports have recognized CleverTap as the leader across 9 categories, extending its
In a competitive digital marketplace, understanding your customers can make all the difference. However, traditional target marketing may not be
Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your
The internet is rife with stories of brands that went above and beyond to satisfy their customers. From the time
The right channel marketing strategy empowers companies to reach new customers while keeping their existing customer base engaged. After all,
As a digital marketer, you know that your users are more than merely a collection of data points. They’re multifaceted
Gaming and esports are a massive growth area across the board. Quickly catching up to their physical equivalents in terms
How businesses and apps engage with their customers and users is in continual flux, evolving with changes in technology (ChatGPT
Omnichannel — it’s not just a buzzword! As a marketing strategy, it's a necessity for any business that aims to
Apologies in advance to ecommerce marketers out there, but we have a discouraging statistic to report. Did you know that
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