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Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between
Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free
Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are
The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
Let’s face it, finding quick hacks for growth that actually work is as common as finding indisputable evidence of Bigfoot.
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of
“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional
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