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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest
In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found
Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice
“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing
“We should be paying for customers?” “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you
The biggest shopping weekend of the year is now behind us! So what can mobile marketers learn from it to
If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between
Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
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