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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,
Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they
To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap
Merchants aren't just prioritizing digital investments to meet the needs of mobile-first customers who are wary of physical stores or
From time spent in mobile apps to revenues generated, metrics for mobile apps continue to climb as record numbers of
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in
The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance
Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge
Global app spending is projected to climb to $270 billion by 2025*. To give a bit of context, this number
App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around
Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be
Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
