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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Global app spending is projected to climb to $270 billion by 2025*. To give a bit of context, this number
App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around
Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be
Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For
By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will
Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the
According to VG Insights*, more than 50% of indie games on Steam have never made more than $4,000, but the
Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of
The majority of people want to touch and feel a product before making a purchase.1 The same is true for
App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a
Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
