Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based
Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for
Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing
Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —
Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged
There can be no doubt that the pandemic upended many aspects of our daily lives. One result was the preference
Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid
Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent
Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand
Today, ‘mobile first’ doesn’t just refer to web design—it’s an essential part of successful brand marketing. Top-performing companies know the
Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in
When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
