AI and ML   The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers 
     Published on: 12 Aug, 2025 
           AI and ML   From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written 
     Published on: 11 Aug, 2025 
           Data and Analytics   Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key 
     Published on: 07 Jul, 2025 
           Customer Engagement   Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company 
     Published on: 13 May, 2025 
           Email Marketing   The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown 
     Published on: 05 May, 2025