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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real
Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by
Think email has lost its edge in a world dominated by Reels and Stories? Not quite. When done right, email
Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple
Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live
Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction. In this blog, we’ll
Emojis have evolved from fun, expressive icons into a powerful visual language that modern marketers can’t ignore—especially in mobile messaging.
Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour
Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer
Companies lose over $136 billion each year due to customers switching brands. Retaining customers is critical, and market segmentation is
Needs-based segmentation is a powerful approach that helps brands categorize customers based on their needs and expectations rather than just
Free Customer Engagement Guides
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