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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Emojis have evolved from fun, expressive icons into a powerful visual language that modern marketers can’t ignore—especially in mobile messaging.
Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour
Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer
Companies lose over $136 billion each year due to customers switching brands. Retaining customers is critical, and market segmentation is
Needs-based segmentation is a powerful approach that helps brands categorize customers based on their needs and expectations rather than just
Combining customers’ demographic data with psychographic insights creates powerful customer segmentation strategies that drive personalized marketing, deeper engagement, and long-term
Geographic segmentation segments customer groups to deliver hyper-targeted, location-based strategies for maximum engagement and ROI. This comprehensive guide will explore
Cutting through the noise and connecting with your audience on a deeper level sets you apart as a marketer. While
Retail has become omnichannel, with customers able to shop seamlessly across physical stores, websites, and mobile apps. Even brick-and-mortar stores
Micro-segmentation marketing is a powerful approach that enables businesses to go beyond broad audience targeting to create highly personalized experiences.
Are you tired of your marketing campaigns feeling like a shot in the dark? Segmentation, targeting, and positioning (STP) is
Price segmentation is a strategic pricing approach that allows businesses to optimize revenue by offering different prices to different customer
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