Customer Engagement

What is Customer Lifecycle? Definition & Stages Explained With Examples

Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple

Written by: Shivkumar M
Published on: 08 May, 2025
Marketing Strategies

25 Effective Push Notification Strategies to Engage and Retain Users

Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live

Written by: Shivkumar M
Published on: 08 May, 2025
Customer Engagement

Net Promoter Score (NPS): A Comprehensive Guide for Modern Marketers

Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction.  In this blog, we’ll

Written by: Shivkumar M
Published on: 07 May, 2025
Marketing Strategies

How to Use Emojis 🤔😍 in Push Notifications: Guide + Industry Benchmarks

Emojis have evolved from fun, expressive icons into a powerful visual language that modern marketers can’t ignore—especially in mobile messaging.

Written by: Shivkumar M
Published on: 06 May, 2025
Marketing Strategies

Unlock Growth with User Retention: The Ultimate Data-Driven Guide for Marketers

Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour

Written by: Shivkumar M
Published on: 30 Apr, 2025
AI and ML

Predictive Segmentation: Revolutionizing Customer Engagement in the Digital Age

Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer

Written by: Shivkumar M
Published on: 27 Mar, 2025
Segmentation

Demographic Vs. Geographic Segmentation: How to Choose The Right Segmentation Criteria

Companies lose over $136 billion each year due to customers switching brands. Retaining customers is critical, and market segmentation is

Written by: Shivkumar M
Published on: 24 Mar, 2025
Segmentation

Needs-Based Segmentation: The Ultimate Guide

Needs-based segmentation is a powerful approach that helps brands categorize customers based on their needs and expectations rather than just

Written by: Shivkumar M
Published on: 21 Mar, 2025
Customer Engagement

What is Website Conversion Rate Optimization? 9 Effective Ways to Get Started

Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or

Written by: Shivkumar M
Published on: 20 Mar, 2025
Segmentation

Demographic vs. Psychographic Segmentation: What’s The Difference and Why It Matters

Combining customers’ demographic data with psychographic insights creates powerful customer segmentation strategies that drive personalized marketing, deeper engagement, and long-term

Written by: Shivkumar M
Published on: 19 Mar, 2025
Marketing Strategies

Geographic Segmentation: A Guide to Location-Based Customer Insight

Geographic segmentation segments customer groups to deliver hyper-targeted, location-based strategies for maximum engagement and ROI. This comprehensive guide will explore

Written by: Shivkumar M
Published on: 17 Mar, 2025
Marketing Strategies

4 Psychographics Examples and How To Use Them For Your Marketing Campaign

Cutting through the noise and connecting with your audience on a deeper level sets you apart as a marketer. While

Written by: Shivkumar M
Published on: 07 Mar, 2025

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