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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer
Companies lose over $136 billion each year due to customers switching brands. Retaining customers is critical, and market segmentation is
Needs-based segmentation is a powerful approach that helps brands categorize customers based on their needs and expectations rather than just
Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or
Combining customers’ demographic data with psychographic insights creates powerful customer segmentation strategies that drive personalized marketing, deeper engagement, and long-term
Geographic segmentation segments customer groups to deliver hyper-targeted, location-based strategies for maximum engagement and ROI. This comprehensive guide will explore
Cutting through the noise and connecting with your audience on a deeper level sets you apart as a marketer. While
Retail has become omnichannel, with customers able to shop seamlessly across physical stores, websites, and mobile apps. Even brick-and-mortar stores
Micro-segmentation marketing is a powerful approach that enables businesses to go beyond broad audience targeting to create highly personalized experiences.
Are you tired of your marketing campaigns feeling like a shot in the dark? Segmentation, targeting, and positioning (STP) is
Price segmentation is a strategic pricing approach that allows businesses to optimize revenue by offering different prices to different customer
When it comes to your mobile users, making a connection is everything. Savvy marketers have recognized the incredible power of
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
