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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Bringing in new users is just the beginning. The real challenge and opportunity lie in keeping them engaged. Without a
In a category where speed and trust shape investor decisions, real-time engagement is fast becoming the new currency of loyalty
Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or
Customer retention is as important, if not more, than acquiring new ones. Businesses often get so tied up in crafting
In a landscape where trust is paramount and competition is fierce, customer engagement has emerged as a critical growth lever
With over 5 million apps on the App Store and Google Play, your app’s star rating plays a pivotal role
User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new
Onboarding emails are key touchpoints that turn new users into engaged, long-term customers. Poor onboarding can cost sales: 21% of
Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after
Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In
If you want to connect with your users when they’re most engaged, then in-app messaging offers one of the most
Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
