Loyalty

Cost of Building a Customer Loyalty Program: Hidden Costs to Know

Loyalty programs are powerful tools for increasing retention and driving repeat purchases. But the actual cost of building a loyalty

Written by: Shivkumar M
Published on: 02 Jul, 2025
Data and Analytics

What is Cohort Analysis? Strategies to Boost Retention

Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a

Written by: Shivkumar M
Published on: 25 Jun, 2025
Segmentation

The Future of Customer Targeting: Inside CleverTap’s Powerful New Segment Builder

Marketers today require tools that align seamlessly with the evolving expectations of their customers, support diverse use case scenarios, and

Written by: Shivkumar M
Published on: 23 Jun, 2025
Financial Services

App Onboarding: What Is It + 12 Best Examples to Learn From

A smooth app onboarding experience on mobile can mean the difference between a one-time user and a loyal customer. About

Written by: Shivkumar M
Published on: 17 Jun, 2025
Segmentation

14 Types of Segmentation Every Marketer Should Know and How to Use Them

This guide outlines 14 proven types of segmentation across three operational layers—market, audience, and customer. If your goal is to

Written by: Shivkumar M
Published on: 16 Jun, 2025
Customer Engagement

5 Strategies in Broking to Gain Investor Loyalty with Real-Time Personalization

In a category where speed and trust shape investor decisions, real-time engagement is fast becoming the new currency of loyalty

Written by: Shivkumar M
Published on: 05 Jun, 2025
Customer Engagement

What is Website Conversion Rate Optimization? 8 Effective Strategies to Get Started

Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or

Written by: Shivkumar M
Published on: 03 Jun, 2025
Personalization

Why Web Personalization is the Missing Link in Insurance Customer Engagement

In a landscape where trust is paramount and competition is fierce, customer engagement has emerged as a critical growth lever

Written by: Shivkumar M
Published on: 02 Jun, 2025
Mobile Marketing

How to Improve App Ratings to Boost App Store Optimization (ASO)

With over 5 million apps on the App Store and Google Play, your app’s star rating plays a pivotal role

Written by: Shivkumar M
Published on: 02 Jun, 2025

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