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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to
In the earlier part, we discussed tricks (iv) to (vii) for feature engineering. In this part, we will dive
In the earlier part, we discussed tricks (i) through (iii) for feature engineering. In this part we will deep
This is the first part in the Series on Tricks and Tips for Feature Engineering. In this part, we
In the previous part, we looked at some of the popular tricks for Feature Engineering and got a broad
The new year is a time when many of us look to make changes in our lives, including making new
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such
Why do we need experiments? Experiments play an important role to test theories and provide the basis for scientific knowledge.
Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used
This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)
Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled
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