Data and Analytics

Mastering GDPR and CCPA Compliance: A Guide for Marketers

GDPR and CCPA compliance are critical for marketers in today’s data-driven world. Explore the key differences and similarities between GDPR

Published on: 07 Jan, 2025
Data and Analytics

Why Zero-Party Data Matters for Marketers & Product Managers

Zero-party data refers to information that customers intentionally share with brands, such as preferences and feedback. This blog explores what

Published on: 15 Oct, 2024
Data and Analytics

What is Data Deprecation?

Data deprecation refers to how data loses its value and becomes less useful over time. In this blog, learn actionable

Published on: 30 Aug, 2024
Customer Engagement

CleverTap vs. Braze: Why do Leading Brands Prefer CleverTap?

CleverTap vs. Braze: Looking for a Braze alternative? Discover why leading brands worldwide choose CleverTap in this detailed comparison blog.

Published on: 31 Jul, 2024

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