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Anjali is an accomplished writer, editor and brand-centered storyteller with over 15 years of experience in SaaS-based B2B content creation and digital marketing for tech companies.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully
There are millions of apps out there competing with each other to win a permanent spot on the smartphone screen.
More and more businesses are rapidly developing apps to reach out to smartphone users. All these apps are in a
Did you know that 2.52 billion Mobile apps were downloaded in the year 2009 and this number is expected to
Much has been written and said about habits of successful entrepreneurs, designers, CEOs, COOs and more. It is about time
Women play various roles in their lives and have a lot to accomplish on a daily basis. They face several
Looking for someone special at college, work or elsewhere is a thing of the past, now is the era of
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
