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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
A strong loyalty program management does not treat loyalty rewards as a one-off campaign but as a strategic, ongoing business
The holiday season accounts for a huge share of annual revenue for businesses. The NRF states that the core retail
Few marketing channels offer precision, privacy, and performance like email does, especially when it comes to financial services. With digital
Interactive emails integrate dynamic elements, surveys, carousels, forms, games, etc., directly into the message, inviting subscribers to tap, swipe, play,
Most people enjoy spending Christmas with their family and friends. It’s celebrated with snow, lights, a Christmas tree, and, most importantly,
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Abandoned cart emails are a goldmine, because even though about 70% of online shopping carts are abandoned, a well-crafted email
December is a time to illuminate everything, from pine trees to email inboxes. It’s a season packed with holiday sales,
Email marketing remains one of the highest return on investment (ROI) channels, with a return of $36 for every dollar
Halloween amuses kids and adults alike. People spend lavishly during Halloween marketing events to celebrate it with costumes, candy, and
Push notifications are an essential part of mobile marketing, offering brands the ability to reach users directly and in real
As the New Year dawns, consumers embrace a mindset of fresh starts and possibilities. After the holiday rush, people shift
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