Technology

Alpha vs. Beta Testing: How They Compare

You’ve been working for months and are finally ready to release a new feature within your app. The design is

Written by: Shivkumar M
Published on: 15 Jun, 2021
Customer Engagement

How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

Written by: Mrinal Parekh
Published on: 10 Jun, 2021
CleverTap

Productivity Boosts with Tea Insights

Opposed to occasional work-related posts, I wanted this blog post to be different and focused on walking through a few

Written by: Swapnil Borkar
Published on: 10 Jun, 2021
Marketing Strategies

11 Mobile Apps That Failed and How To Learn From Their Mistakes

By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will

Written by: Subharun Mukherjee
Published on: 08 Jun, 2021
Data and Analytics

Fintech Data Privacy Best Practices

While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise.  According

Written by: Shivkumar M
Published on: 01 Jun, 2021
Financial Services

How Federal Bank Builds Customer Journeys to Become a Super App

Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the

Written by: Subharun Mukherjee
Published on: 26 May, 2021
Gaming

Indie Game Marketing: A 2021 Approach

According to VG Insights*, more than 50% of indie games on Steam have never made more than $4,000, but the

Written by: Subharun Mukherjee
Published on: 25 May, 2021
CleverTap

CleverTap’s Values, and How We Got Them Right

This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth

Written by: Mrinal Parekh
Published on: 25 May, 2021
Mobile Marketing

App Monetization: Lessons from Top Brands

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

Written by: Shivkumar M
Published on: 20 May, 2021
Ecommerce and Retail

The New Experience Economy: Establishing Authentic Connections With Customers

The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that

Written by: Shivkumar M
Published on: 19 May, 2021
Loyalty

Experience-First Thinking: How Knowing Your Product and Your Customer Creates App Loyalty

Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of

Written by: Subharun Mukherjee
Published on: 13 May, 2021
Mobile Marketing

App Store Screenshots to Attract Downloads on Google Play and App Store

The majority of people want to touch and feel a product before making a purchase.1  The same is true for

Written by: Subharun Mukherjee
Published on: 06 May, 2021

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