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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
To say that mobile gaming is a huge sector would be an understatement. In 2021, mobile gaming apps brought in
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
The modern fitness industry is an ecosystem where fitness apps, streaming channels, and other digital products and services enhance the
Apple’s Worldwide Developer Conference (WWDC) 2022 was held this year from June 6 to 10. Each year, Apple kicks off
Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their
Consumers have “50 different apps on the phone,” says Rich Donahue, chief marketing officer of the cashback app Ibotta. “They’re
Thanks in large part to massive growth in the livestreaming space, the creator economy is booming. But a major challenge
Retention is what determines category leaders. It’s been called the One Growth Metric that moves the needle where it matters.
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Social media platforms are filled with millions of posts where customers often tag brands to complain about bad service or
To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers
To assist marketers in understanding and implementing mobile marketing best practices, we host CleverTap Quarterly (CTQ) — a virtual event
Free Customer Engagement Guides
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