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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
How do you market to customers who are constantly busy and always on the go? Two companies that have succeeded
The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the
Tata CLiQ Luxury is India’s premier luxury lifestyle brand, offering a wide range of highly sought after products, from electronics,
Martech (marketing technology) is defined broadly as software used by marketing teams to plan, execute, and measure marketing campaigns. Martech
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
You might believe your product is great, and hopefully your customers agree. But in order to truly engage those customers
G2 is the world’s largest and most trusted tech marketplace where real users review softwares and tech stacks they use
If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows
The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
It’s long been said that the customer is king. And if the customer is king, then his or her birthright
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
