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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to
If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing
After a long break from in-person events due to the pandemic, we’re incredibly excited to be an exhibitor at NRF
Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app
Seems like every new year people make resolutions they don’t really intend to keep. Well, not over here! Our resolution
In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns! We strove to
Wouldn't it be great if customers recognized your product's value proposition from the moment they first experienced your brand? Alas,
How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And
What if you could gather in a room (or on a Zoom call) ten of the smartest marketers on the
Some of you might have seen the reports on critical vulnerabilities CVE-2021-44228 + CVE-2021-45046 in the Apache Log4j library. Part
Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the
Introducing Sanya Mittal who is a Customer Success Manager at CleverTap. Being the youngest CSM here and a two-time award
Free Customer Engagement Guides
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