Mobile Marketing

User Growth: Lessons on How to Scale From Two Mobile Brands

As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users

Written by: Shivkumar M
Published on: 07 Oct, 2021
Financial Services

How B2B Ledger App Khatabook Combines Customer Education & Gamification to Fuel Growth

Merchants aren't just prioritizing digital investments to meet the needs of mobile-first customers who are wary of physical stores or

Written by: Subharun Mukherjee
Published on: 06 Oct, 2021
Marketing Strategies

Retention Marketing: Unlocking Customer Lifetime Value

The aftermath of COVID-19 has had a major impact on mobile businesses. Many industries are facing significant declines in user

Written by: Shivkumar M
Published on: 30 Sep, 2021
Mobile Marketing

How Maple Media’s Ashley Fauset Manages Over 200 Apps with Hundreds of Millions of Users 

App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their

Written by: Sunil Thomas
Published on: 29 Sep, 2021
Mobile Marketing

Why The Most Addictive Apps Are Impossible To Put Down

Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible

Written by: Shivkumar M
Published on: 23 Sep, 2021
CleverTap

CT Quarterly: Adapting Marketing to Changing Work-Life Needs

From time spent in mobile apps to revenues generated, metrics for mobile apps continue to climb as record numbers of

Written by: Subharun Mukherjee
Published on: 22 Sep, 2021
Ecommerce and Retail

Uncover E-commerce Industry Benchmarks for 2021

It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over

Written by: Shivkumar M
Published on: 16 Sep, 2021
Gaming

Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention

Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in

Written by: Subharun Mukherjee
Published on: 15 Sep, 2021
CleverTap

Showcase of Expert Marketing Strategies

The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance

Written by: Subharun Mukherjee
Published on: 09 Sep, 2021
Financial Services

37 Mobile Payment Statistics Marketers Need

Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%

Written by: Shivkumar M
Published on: 07 Sep, 2021
Personalization

Acorns Retention with Gamification

From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position

Written by: Mrinal Parekh
Published on: 01 Sep, 2021
Customer Engagement

Offline and Online Customer Engagement: What Marketers Need to Know

Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.

Written by: Shivkumar M
Published on: 31 Aug, 2021

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