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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The digital revolution has created vast amounts of data. Statista estimates we will reach 120 zettabytes (ZB) of data this
If you’re not using instant messaging to connect with prospects and customers, you’re missing out on a tremendous channel for
In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for
In today's fast-paced world, how important is it to strike a perfect balance with different aspects of life? Ralitsa Petrova,
Dining is a competitive industry, with a wealth of choices for potential diners to choose from in both the physical
Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing
Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —
Attracting customers to your mobile app is one thing, but what about keeping them engaged? It’s a talent that’s essential
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it
According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month
“The goal is to have the user with us at least for a year. Every aspect of the business, every
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
