Technology

Google I/O 2022: Highlights 

Google I/O 2022 is the search giant's annual tech event, geared toward developers who create apps for Android, Chrome OS

Written by: Divyekant Gupta
Published on: 18 May, 2022
Personalization

Why Hyper-Personalization Is the New Normal: An Interview With CleverTap’s Chief Customer Officer

Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now

Written by: Subharun Mukherjee
Published on: 17 May, 2022
Data and Analytics

Google Play Data Safety: What You Need To Know

In May 2021, Google introduced the Google Play Data safety section, which was a big step towards elevating the privacy

Written by: Harsh Shah
Published on: 11 May, 2022
CleverTap

CTzen Stories: Anirban Majumdar – Strong Work Ethic is a Choice

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap
Published on: 10 May, 2022
Personalization

How to Deploy Epic Personalization Campaigns

Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the

Written by: Subharun Mukherjee
Published on: 10 May, 2022
CleverTap

Honey Bajaj Joins as SVP & Global Chief of Consumer Experience to Add Scale and Impact

As we scale CleverTap into a global category creator for “Retention Cloud,” we realize that our clients globally are looking

Written by: Shivkumar M
Published on: 04 May, 2022
Martech

What is Deep Linking? How Deep Links Boost App Engagement

Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,

Written by: Subharun Mukherjee
Published on: 03 May, 2022
Ecommerce and Retail

What Is MCommerce? Understanding Retail’s Next Seismic Shift

The retail landscape is constantly changing — and it went through a particularly dramatic transformation during the pandemic. Ten years

Written by: Subharun Mukherjee
Published on: 28 Apr, 2022
Marketing Strategies

Retention vs. Benchmarks with Brian Balfour

When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —

Written by: Sony Shetty
Published on: 27 Apr, 2022
CleverTap

CleverTap Awarded “Breakout SaaS Startup of the Year” by SaaSBOOMi

At CleverTap, we strive in everything we do to help our customers succeed through healthy and sustained retention rates. This

Written by: Sony Shetty
Published on: 26 Apr, 2022
CleverTap

CTzen Stories: Jacob Joseph on the Power and Potential of Taking Risks

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Jacob Joseph
Published on: 26 Apr, 2022
CleverTap

New COO; Next Stop, Operational Excellence

I am  thrilled to welcome Anand Venkatraman as Chief Operating Officer, CleverTap. His appointment marks a new phase of growth

Written by: Sidharth Malik
Published on: 21 Apr, 2022

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