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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Having a bad day? If you find yourself complaining about a situation, you surely need to learn from our very
The competition for user attention is fierce. So, it’s crucial for app developers and marketers to employ effective strategies to
We’re all drowning in content — from the never-ending stream of social media updates to round-the-clock emails, messages, and of
Today’s digital customers are inundated with countless options and offers. Getting your subscription app to stand out becomes incredibly challenging
CleverTap has done it again! G2's Fall 2023 reports have recognized CleverTap as the leader across 9 categories, extending its
When life gets hard, and you feel all alone, remember that you mean the world to somebody. And that somebody
LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates
More than half of the globe turns to its mobile device when accessing the internet. According to Statista, mobile internet
In a competitive digital marketplace, understanding your customers can make all the difference. However, traditional target marketing may not be
Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your
The internet is rife with stories of brands that went above and beyond to satisfy their customers. From the time
Our Account Executive, Sales, in Dubai, shares her journey and encourages each one out there to step out and explore
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
