Data and Analytics

The 2024 Ultimate Guide to Mobile App Analytics

As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around

Written by: Mrinal Parekh
Published on: 08 Nov, 2023
Customer Engagement

The Power of Hyper-Personalized Messaging: Boosting User Engagement

In today’s online marketplace, the customer is king. Why? Because there are so many brands clamoring for business, customers can

Written by: Subharun Mukherjee
Published on: 07 Nov, 2023
CleverTap

Keep Learning and Rising

Our very own Annanda Cunha, Customer Success Manager, shares her insights on  taking up challenges, and encourages us to not

Written by: Annanda Cunha
Published on: 01 Nov, 2023
Data and Analytics

Mobile App Analytics: Using Real-Time Statistics to Increase Your ROI

Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the

Written by: Subharun Mukherjee
Published on: 31 Oct, 2023
Segmentation

5 Easy Ways To Integrate User Segmentation Into Your Apps

User segmentation is the backbone of targeted marketing in the digital age. Its capacity to generate insights into customer preferences,

Written by: Mrinal Parekh
Published on: 26 Oct, 2023
Segmentation

How to Measure Customer Lifetime Value With Segment Analytics

What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or

Written by: Mrinal Parekh
Published on: 24 Oct, 2023
Mobile Marketing

The Future of App Segmentation: Trends & Innovations

The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app

Written by: Mrinal Parekh
Published on: 19 Oct, 2023
Customer Engagement

Creative Mobile App Engagement Strategies: High Risks and Higher Rewards

Getting users to install your app is easy. The real test, however, is getting them to keep coming back. In

Written by: Subharun Mukherjee
Published on: 18 Oct, 2023
Personalization

Tobias Boerner’s Recipe for Successful Hyper-Personalization and Building Customer Trust Early

As dieting trends come and go, user retention in the digital space can be tricky. How can an app retain

Written by: Subharun Mukherjee
Published on: 17 Oct, 2023
Marketing Automation

Getting Started With Campaign Automation: A Step-by-Step Guide for Beginners

Campaign automation is a powerful tool that can streamline marketing efforts by engaging customers across multiple channels without the need

Written by: Mrinal Parekh
Published on: 12 Oct, 2023
CleverTap

Have the Courage to Swim Against the Tide

Ronak Chawda, our very own Manager- Finance, shares his experience about how challenging yourself against whatever odds you face and

Written by: Ronak Chawda
Published on: 11 Oct, 2023
Customer Engagement

The Power of Browser Notifications in User Engagement

User engagement is the ultimate metric for measuring the success of a digital brand. Crafting innovative methods to reach current

Written by: Shivkumar M
Published on: 10 Oct, 2023

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