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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
“We should be paying for customers?” “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you
The biggest shopping weekend of the year is now behind us! So what can mobile marketers learn from it to
If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between
Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android
Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie
Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free
App-based travel businesses have their work cut out for them when it comes to attracting, converting, and retaining customers. According
Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are
The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more
Let’s face it, finding quick hacks for growth that actually work is as common as finding indisputable evidence of Bigfoot.
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