Marketing Strategies

Conversational Marketing: Building Customer Relationships One Interaction at a Time

Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.

Written by: Shivkumar M
Published on: 05 Mar, 2020
Journeys

How to Write a Product Requirements Document Template

Failure to plan your product requirements is a plan to flop your product launch.  It’s impossible for a product manager

Written by: Subharun Mukherjee
Published on: 03 Mar, 2020
Data and Analytics

What is Hypergrowth and How Can You Achieve It?

Hypergrowth is the holy grail for many entrepreneurs and investors. And understandably so — who wouldn’t want their company to

Written by: Subharun Mukherjee
Published on: 25 Feb, 2020
Mobile Marketing

Mobile App Usage Benchmarks for 2020

Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot

Written by: Shivkumar M
Published on: 20 Feb, 2020
Technology

What is Technical Documentation? Examples and Tips

All products and apps require some level of existing knowledge to use.  Thankfully, most users are tech-savvy enough to have

Written by: Subharun Mukherjee
Published on: 18 Feb, 2020
CleverTap

How PlantSnap Built a Global User Base

“Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

Written by: Mrinal Parekh
Published on: 12 Feb, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Technology

How We Built a Scalable Architecture for Real-Time Recommendations

The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple

Written by: Shivkumar M
Published on: 31 Jan, 2020
Marketing Strategies

Mastering Seasonality Marketing for Mobile: Examples + Checklist

We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile

Written by: Subharun Mukherjee
Published on: 30 Jan, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020

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