Segmentation

How Stardust Rethinks Segmentation and Messaging to Delight Users

While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes

Written by: Mrinal Parekh
Published on: 06 Jan, 2021
Gaming

Free-to-Play Games Are an $88B Industry: This is How Free Mobile Games Make Bank

Do you want the good news or the bad news first?  Good news it is! 2.6 billion people played mobile

Written by: Shivkumar M
Published on: 05 Jan, 2021
Ecommerce and Retail

Ecommerce Trends 2021: Get Ready for The Reinvention of Retail

The COVID-19 pandemic has become a touchstone moment — accelerating years of gradual change into a matter of weeks with

Written by: Shivkumar M
Published on: 29 Dec, 2020
CleverTap

CleverTap Product 2020 Year In Review

2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take

Written by: Mrinal Parekh
Published on: 23 Dec, 2020
Technology

App Store Connect: iOS Apps Must Disclose Data Collection Practices

Apple has always prided itself on caring for the privacy of its customers. And their latest move continues in that

Written by: Shivkumar M
Published on: 22 Dec, 2020
Financial Services

The New Rules for Fintech in 2021

With 2021 around the corner, how should Fintech marketers plan for the coming year? What strategies should be foremost on

Written by: Shivkumar M
Published on: 15 Dec, 2020
Financial Services

How banQi is Fostering a Customer-Centric Financial Culture in Brazil

Roughly one-fourth of the global population do not have a bank account or access to a financial institution,* including 45

Written by: Mrinal Parekh
Published on: 09 Dec, 2020
Marketing Strategies

The Top Acquisition Channels Driving Real Growth Right Now

In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and

Written by: Shivkumar M
Published on: 08 Dec, 2020
Marketing Strategies

How TitleMax is Building a Successful Omnichannel Presence

In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech

Written by: Mrinal Parekh
Published on: 25 Nov, 2020
Holiday Marketing

Holiday Marketing Ideas for 2020: Clever Campaigns to Help You Stand Out

Bah humbug.  That just about sums up 2020. And this holiday season, social distancing means avoiding bustling shopping malls, skipping

Written by: Shivkumar M
Published on: 24 Nov, 2020
CleverTap

CleverTap Quarterly: Rounding Off 2020 and Looking Ahead to 2021

At our CleverTap Quarterly showcases, we share market insights and introduce our latest product innovations. At our latest Quarterly on

Written by: Shivkumar M
Published on: 19 Nov, 2020
Marketing Strategies

Effective Cross-Selling and Cross-Category Acquisition Tactics

In part two of our Reimagine Growth webinar series, John Huang, Regional CRM head at Carousell, gave an overview of

Written by: Shivkumar M
Published on: 17 Nov, 2020

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