New Reality, New Rules: Where Are We Headed Post-COVID-19?
During this time of the Evolving Normal, brands are navigating their businesses and consumer behavior differently… because they must. The rules and methodologies marketers have built for 2020 are gone for one simple reason: they don’t apply to these times of uncertainty.
Join us for CleverTap’s series finale New Reality, New Rules: Where Are We Headed Post-COVID-19? featuring today’s leading business and marketing decision-makers.
In this final live video event, we will share key takeaways across our 8-part series from marketing leaders and business-decision makers navigating the Evolving Normal. The CleverTap team will also provide key learnings from their analysis of mobile marketing category and the longer-term psychological implications of marketing post-pandemic.
Agenda
During New Reality, New Rules: Where Are We Headed Post-COVID-19?, we will cover:
- Is there any solid footing in the new ‘Evolving Normal?’
- Understanding the new consumer mentality (and how it’s changing)
- Dealing with accelerating and unpredictable change
- Building flexible brand and messaging strategies
Host
John Koetsier
Senior Contributor, Forbes
Panelists
Greg Stuart
Global CEO, MMA
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past 5+ years, Greg has transformed the association, attracting major CMOs and media/tech company leaders across the industry to lock arms and advance the marketing industry.
Will Cady
Head of Brand Strategy, Reddit
Will Cady is Head of Brand Strategy at Reddit and oversees a team dedicated to finding homes for brands within Reddit’s ecosystem of vast and varied communities. Prior to this, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office.
Rodolfo Echeverria
Global Head of Creative, The Coca-Cola Company
Rodolfo is currently the global head of advertising strategy and creative excellence for The Coca-Cola Company. Having worked at Coca-Cola for over 30 years, he has lived in 8 different countries in South America, North America and Europe, spending all his professional life either in marketing roles or general management.
Lisette Huyskamp
Vice President Marketing Europe, CleverTap
Lisette has over 20 years experience in Marketing working both in Europe and the US for technology brands such as HP, Qlik and Optimizely. She is a marketing expert and seasoned leader with a passion for strategy, innovation and data driven marketing.