Webinar

What Email Marketers Need to Know in 2020

Email delivers the highest ROI of all marketing channels: $1 invested in email generates $40 in ROI.*

However, with technology changing rapidly, the priorities of email marketers are evolving. In 2020, email marketers must be agile enough to keep up with the changing needs of the market.

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Agenda

In this webinar, learn how to:

  • Top priorities of email marketers in 2020
  • How to take email personalization to the next level
  • Technologies needed to coordinate email campaigns with mobile messaging channels
  • Best practices in email deliverability
  • Industry-wide use cases disrupting the way email is used for growth and retention

Panelists

Roopali

Roopali Chug

Product Marketing, CleverTap

Roopali is a seasoned B2B marketer with over six years of experience working on demand generation and brand awareness campaigns for technology companies of multiple scale such as HCL Technologies. Roopali is currently working as a part of product marketing team at CleverTap.

Siddhartha

Siddhartha Das

Product, CleverTap

Siddhartha is the Vice President and head of product at CleverTap. He leads our product innovation effort across all product lines. He brings in over 18 years of product leadership building industry leading B2B SaaS products and product business for consumer centric enterprises – Marketing Automation, Mobile Analytics and Engagement, Loyalty, Customer Data Management & CX. He has worked for companies like Oracle, Infosys and Capillary Technologies. He holds a MBA (PGDM) from IIM Calcutta and Computer Science Engineering degree from Bharathiar University, Coimbatore.

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