Case Study

Ixigo uses Clever Campaigns to get 8% of non-returning users to come back and actively use their app within 30 days of sending these campaigns!



ixigo is India’s go-to travel platform and helps more than 6 million customers with information tailored to help them book the perfect trip. Cabs, trains, flights, and hotel bookings? It’s all systems go, with ixigo!


Within 30 days of sending CleverTap’s pre-built campaigns via push notifications, ixigo got 8% of non-returning users to come back and actively use their app!

ixigo reengage users image


Typically, attrition rates for mobile apps are often as high as 90% within the first few weeks. ixigo wanted to engage their users right from the start in order to avoid this problem.


CleverTap’s Clever Campaigns

CleverTap's pre-built Clever campaigns are designed to run across the entire life cycle of the user, such that they help retain acquired users, drive app engagement and help in user win-backs.

Ixigo used CleverTap’s “Get back non-returning users” Push Campaign to re-engage users who hadn’t been active on the app for 14 days or more.

"CleverTap is the perfect platform for any growth hacker in the industry. It is not just about analytics and segments, but they work with you on suggesting clever campaigns, optimization and how to better use your data! They are very strong on tech and have perhaps the best client support team with regards to deep dive and issue resolutions. Always a pleasure working with them :)."

Himanshu Periwal, Vice President - Growth