App User Lifecycle

The 5 biggest mistakes in mobile app development

A lot has changed over the years and so have our mobile habits. The world is now using mobile technology to make life easier. Most business are now developing or have already developed mobile apps that can take their business to every probable customer through their smart devices. If you have not developed an app for your business already, it is high time that you give your business the app-advantage.

The app market is maturing, there are apps that are performing really well and doing amount of business while others that are performing very poorly. Developing an appropriate and user-friendly app for your business is easier said than done. There are quite a few fine details to pay attention to while developing an app that is suitable for a business.

Here are five useful tips to help any startup/business tread the rocky path of app development, and avoid some of the most common mistakes while doing it.

Not Building Natively

Most startups/ businesses believe that they would save a lot of time, effort and money by building a cross-platform app. A cross-platform app means you only have to code once and push it to all the users across different platforms and devices at the same time. But these businesses miss out on the fact that in the rush to save time and effort they will end-up creating an app that gives a crappy cross-platform experience to all its users. Cross-browser compatibility issues are difficult to resolve, and you end up needing to optimize for each platform anyway. It’s advisable to spend time and work effectively on your most popular platform first. If you want a five-star app, you must build it natively. That way you might take more time but you will provide your user with a five-star UX.

Not Upgrading/Rebuilding Backend Infrastructure

Most businesses notice an exponential boom in traffic after they launch their app. Consider the example of a social media app: Users check their social media accounts once or twice a day when accessing it through a PC, this usage would shoot up to several times a day when accessing it through a mobile smart device. Your backend infrastructure should be ready to handle this kind of load. To ensure great UX you might need to rebuild, change, upgrade, or completely rebuild your backend infrastructure.

App Experience is a Downsized Web Experience

If you think that an app only needs to provide a downsized web experience than consider this your biggest mistake. Mobile apps are not the same as websites, it’s different in functionality, scope, design and usage too. The job of an app is not the same as its parent website. Apps are created to be accessed on the go, their interface is more user-friendly and they can go through various levels of customization according to the user. For instance cab availability on an app can be more accurate than a website by accessing the real-time location of the user and cab availability. Apps use the hardware on hand to create a personalized and delightful experience. The size of app matter too, an app that is too big in size won’t be preferred by the user. If the app is not to heavy yet packed with useful features it would be an instant hit with the users.

No Efforts towards User Onboarding

The rising cost of user acquisition is making it inevitable to retain them. Having a great website doesn’t mean your app will be well liked. Approximately 80% to 90% apps are deleted after being used only once.  Apps must direct considerable efforts towards user onboarding. To ensure that users do not delete the app you need to successfully onboard them. Quick coach screens, interactive tutorials, progress bars, tool tips are just a few ways to onboard the users.

Not Engaging the User

Creating a great app natively for each major platform is not enough. Smart phone users have several apps installed on their devices. Your app could end up on the 5th screen, where the user is never reminded to use it. To create an enduring customer relationship and brand loyalty in the world where loyalty is rare,  is not an easy task. To engage users with your app use analytics to create dynamic experiences, customized user cohorts and run personalized campaigns. Filter analytics reports by cohorts to compare engagement and analyze the return of your investment. Over a period of time, track how your user segments evolve and identify high value customers. Offer rewards to retain and engage users.

A successful mobile app strategy can make or break your business/startup. It is an absolute must to consider these points to obtain the best app-advantage to your business/startup.

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