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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to
As we welcome 2017, do not let it be another average year or even a year of incremental growth. I
Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora
What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior
What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared
To be or not to be a mobile app developer. That is the question. The answer? Be! Be! It's an
Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to
The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have
Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for
Free Customer Engagement Guides
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