App User Lifecycle

Best practices to send push notifications and increase mobile engagement

What are the best practices for sending IOS & Android push notifications?

We recently analyzed the mobile user behavior on our platform of over 100 million app launches and a few million uninstalls.

What did the results reveal?

The research in the infographic below yielded some compelling information including:

  • What time of day a user launches an app
  • When users make a purchase
  • Best day to send a push notification
  • Worst day to send a push notification
  • Most common day for uninstalls

Here’s the infographic to take a closer look:



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