App User Lifecycle

Best practices to send push notifications and increase mobile engagement

What are the best practices for sending IOS & Android push notifications? We recently analyzed the mobile user behavior on our platform of over 100 million app launches and a few million uninstalls. What did the results reveal? The research below yielded some compelling information, the informative data includes the most common time of day a user launches an app to when they make a purchase.

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55 billion

1 billion

10 billion