Segmentation

Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You

You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an

Written by: Subharun Mukherjee
Published on: 07 Jun, 2018
Push Notifications

4 Businesses That Sent Great Push Notifications This Independence Day!

Find out how brands from various business verticals gained traction via push notifications this Indian Independence Day ?? Whether it

Written by: Subharun Mukherjee
Published on: 17 Aug, 2017
CleverTap

Understanding why rich user profiles work and what makes them so powerful

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M
Published on: 15 Jun, 2017
Customer Engagement

6 Ways to segment your app audience to increase engagement

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

Written by: Subharun Mukherjee
Published on: 01 Jun, 2017
Mobile Marketing

10 In-App Messaging Best Practices – Some Will Surprise You

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

Written by: Subharun Mukherjee
Published on: 27 Apr, 2017
CleverTap

Targeting Campaigns on Cumulative User Activity

Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

Written by: Shivkumar M
Published on: 13 Apr, 2017
Data and Analytics

Using behavioral segments for analytics

We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well

Written by: Shivkumar M
Published on: 24 Aug, 2016
Customer Engagement

Using Behavioral Segmentation for Analytics

What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple

Written by: Shivkumar M
Published on: 24 Aug, 2016
Segmentation

Creating campaigns with behavioral segments

Behavioral Segmentation is the grouping of users based on what they do in your app. You've already been using Behavioral Segments

Written by: Shivkumar M
Published on: 24 Aug, 2016
Segmentation

How to conduct cohort and segment analysis

CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a

Written by: Shivkumar M
Published on: 15 Aug, 2016
Marketing Strategies

Forrester Webinar: Increase Mobile Conversions Using Behavioral Segments

In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared

Written by: Shivkumar M
Published on: 12 Aug, 2016

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