Marketing Strategies

What Is A Minimum Viable Product + Methodologies For Marketers

Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof

Written by: Subharun Mukherjee
Published on: 30 Apr, 2019
Journeys

Power Up Your Journeys Using Intent Based Segments

Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base

Written by: Shivkumar M
Published on: 27 Mar, 2019
AI and ML

Automate Campaign Content to Engage with 1:1 Product Recommendations

The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

Written by: Mrinal Parekh
Published on: 06 Mar, 2019
Customer Engagement

Solving the Product-Market Fit Puzzle

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have

Written by: Subharun Mukherjee
Published on: 19 Feb, 2019
CleverTap

Use Content Flows to Analyze Popular Conversion Paths in a Single View

Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

Written by: Mrinal Parekh
Published on: 23 Jan, 2019
CleverTap

App Inbox: Make Notifications More Effective With Their Own Inbox

In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found

Written by: Subharun Mukherjee
Published on: 16 Jan, 2019
AI and ML

Timing is Everything: New ML-Powered Feature for Personalized Send Times

Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and

Written by: Subharun Mukherjee
Published on: 26 Jul, 2018
CleverTap

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

Written by: Subharun Mukherjee
Published on: 19 Jul, 2018

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