Financial Services

Fintech App Push CTRs

In our latest Fintech Benchmarks Report, one stat that stuck out for us was this: the average click-through rates for

Written by: Shivkumar M
Published on: 10 Jan, 2023
Push Notifications

Android 13 Push Notification Opt-ins: What You Need to Know

Google’s Android 13 OS has rolled out to Pixel devices starting Aug 15, 2022 . This is about a month

Written by: Harsh Shah
Published on: 23 Aug, 2022
Martech

What is Deep Linking? How Deep Links Boost App Engagement

Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,

Written by: Subharun Mukherjee
Published on: 03 May, 2022
Push Notifications

New Data Report: What 300 Billion Push Notifications Say About Mobile User Engagement

44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel

Written by: Shivkumar M
Published on: 26 Dec, 2019
Push Notifications

Love is in the Air: 8 Push Notification Campaigns for Valentines

Valentine’s day is around the corner and you must’ve already started seeing ???here and there. For all the love (and

Written by: Subharun Mukherjee
Published on: 07 Feb, 2019
Mobile Marketing

Key Statistics to Boost Your Mobile Marketing Strategy

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user

Written by: Shivkumar M
Published on: 01 Jan, 2019
Holiday Marketing

Secrets of the Top-Performing Black Friday Push Notifications 2018

The biggest shopping weekend of the year is now behind us! So what can mobile marketers learn from it to

Written by: Subharun Mukherjee
Published on: 05 Dec, 2018
Mobile Marketing

In-App Purchases in Mobile Marketing

Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free

Written by: Subharun Mukherjee
Published on: 13 Nov, 2018
Push Notifications

Choosing Between Push Notifications and SMS

Sometimes we get questions from mobile businesses just starting out regarding which channels are the best ones to use for

Written by: Shivkumar M
Published on: 01 Nov, 2018
Push Notifications

2018 Report: Data-Backed Secrets of Winning Push Notification Campaigns

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being

Written by: Shivkumar M
Published on: 10 Jul, 2018
CleverTap

CleverTap How-To: 5 Welcome Push Notifications to Onboard New Users

Getting new users to like your app is like an artist working with cement. You have moments to make an

Written by: Subharun Mukherjee
Published on: 13 Mar, 2018
Push Notifications

6 Push Notification Trends App Users Loved this Valentine’s Day

Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in

Written by: Subharun Mukherjee
Published on: 22 Feb, 2018

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