Customer Engagement

Using Marketing Psychology to Influence App Engagement

Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

Written by: Shivkumar M
Published on: 06 Feb, 2018
Media and Entertainment

Key Lessons to Turn Up the Volume on your Media App User Acquisition

From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

Written by: Mrinal Parekh
Published on: 01 Feb, 2018
CleverTap

A Recap of CleverTap’s GrowthHackers AMA

On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

Written by: Mrinal Parekh
Published on: 09 Jan, 2018
Mobile Marketing

The Right Way To Do In-App Notifications

In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show

Written by: Darshan Pania
Published on: 02 Jan, 2018
Mobile Marketing

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are

Written by: Subharun Mukherjee
Published on: 27 Dec, 2017
Customer Engagement

How to Leverage Mobile Shopping Habits for Better User Engagement

Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

Written by: Mrinal Parekh
Published on: 21 Dec, 2017
Customer Engagement

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017
Mobile Marketing

Overcoming Common Challenges to Mobile Growth with Andy Carvell

It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no

Written by: Subharun Mukherjee
Published on: 30 Nov, 2017
Ecommerce and Retail

Is Your E-Commerce Mobile App Ready For The Holiday Season?

The holiday season is coming up, and you know what that means. Compared to last year people are going to

Written by: Subharun Mukherjee
Published on: 23 Nov, 2017
Data and Analytics

AARRR vs. RARRA: Which is Better?

In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the

Written by: Shivkumar M
Published on: 21 Nov, 2017
Mobile Marketing

6 Hacks to Get User Onboarding on Track for Your Travel App

With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them

Written by: Mrinal Parekh
Published on: 15 Nov, 2017
Mobile Marketing

Savvy Mobile Marketer Growth Hacks

Almost every service and product company has created a mobile app to make life easier for their users/customers, but struggle

Written by: Tanushree Shenvi
Published on: 09 Nov, 2017

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