All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
App User Lifecycle
September 21, 2017

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

General
September 19, 2017

Push notifications are often seen as a disruptive, invasive annoyance. Notifications might come at inconvenient or downright annoying times. Or

Product
August 24, 2017

Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers

General
August 22, 2017

Memrise is a language learning app which has won the best app award for 2017 on Google Play. It bested

General
August 8, 2017

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix’s

Product
August 2, 2017

Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily

Product
July 13, 2017

Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you

General
July 6, 2017

By next year, 8 out of 10 email users will likely access their email accounts exclusively from their mobile device,

General
July 4, 2017

Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know

Product
June 15, 2017

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

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