Marketing Strategies

Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets

Written by: Subharun Mukherjee
Published on: 25 Aug, 2022
Mobile Marketing

22 Must-Know Mobile Marketing Resources, Books, and Podcasts

With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts

Written by: Shivkumar M
Published on: 24 Aug, 2021
Mobile Marketing

Growth Marketing Strategy for Startups: Scale with Mobile Marketing

Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it

Written by: Shivkumar M
Published on: 10 Nov, 2020
Financial Services

Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

Written by: Mrinal Parekh
Published on: 14 Apr, 2020
Mobile Marketing

Timely Resources to Help Mobile Marketers Navigate This New Normal

There’s no question this period of uncertainty and ambiguity has mobile marketers revisiting their strategy. Messaging that was applicable a

Written by: Subharun Mukherjee
Published on: 09 Apr, 2020
Marketing Strategies

Proven Strategies for a Successful New Product Launch

Want to know something crazy?  Nearly 85% of the average consumer’s needs are covered by just 150 products, even though

Written by: Subharun Mukherjee
Published on: 31 Mar, 2020
Holiday Marketing

5 Last-Minute Holiday Campaign Ideas to Boost User Engagement

Remember the days when Black Friday was the deal-stealing, door-busting event of the year? Consumers would be up at the

Written by: Subharun Mukherjee
Published on: 19 Dec, 2019
Mobile Marketing

Survey Reveals: 35% Find Least Useful App Feature: CleverTap

Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in

Written by: Subharun Mukherjee
Published on: 03 Dec, 2019
Mobile Marketing

5 Mobile Marketing Pitfalls That Lead to Poor User Engagement

User engagement is the lifeline for your app. When it’s healthy, you see a boost in CLTV, retention, and (most

Written by: Subharun Mukherjee
Published on: 14 Nov, 2019
Data and Analytics

ARPU: How to Calculate Average Revenue Per User

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

Written by: Subharun Mukherjee
Published on: 09 Jul, 2019
Mobile Marketing

Secrets to Killer Response Rates

We talk a lot about the concepts behind mobile marketing and analytics on our blog. And there’s a real need

Written by: Shivkumar M
Published on: 11 Apr, 2019
Marketing Strategies

Voice Command App – Why Your Marketing Needs to Adapt to Voice

There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with

Written by: Shivkumar M
Published on: 21 Feb, 2019

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