Marketing Strategies

Building Customer Empathy Into Your Omnichannel Marketing Strategies

How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And

Written by: Shivkumar M
Published on: 21 Dec, 2021
Mobile Marketing

App Monetization: Lessons from Top Brands

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

Written by: Shivkumar M
Published on: 20 May, 2021
Financial Services

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
Mobile Marketing

Growth Marketing Strategy for Startups: Scale with Mobile Marketing

Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it

Written by: Shivkumar M
Published on: 10 Nov, 2020
Marketing Strategies

12 Mobile Business Leaders Share Their Most Valuable Growth Advice

It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help. 

Written by: Shivkumar M
Published on: 03 Nov, 2020
Mobile Marketing

Should You Offer Your App for Free? The Pros and Cons of Freemium

“Should my app be free or paid?” Given the current economic climate and ongoing air of uncertainty, you may be

Written by: Shivkumar M
Published on: 28 Jul, 2020
Data and Analytics

Achieving Business Resilience: How to Build an Enduring Brand

What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

Written by: Shivkumar M
Published on: 12 May, 2020
Customer Engagement

Want to Be the Industry Leader? Solve for Retention

Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first

Written by: Sunil Thomas
Published on: 21 Nov, 2019
Customer Engagement

Using Emotional Branding Effectively

It’s basically mind control.  Everything from your icon, design, and user experience can be optimized through emotional branding to establish

Written by: Subharun Mukherjee
Published on: 13 Aug, 2019
Technology

What Is Enterprise Architecture (EA)?

When we think of famous architecture, we immediately think of the Empire State Building, the Eiffel Tower, or anything by

Written by: Subharun Mukherjee
Published on: 13 Jun, 2019

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