Financial Services

How to Improve Fintech Push Notification CTRs: 6 Proven Ways

Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after

Written by: Shivkumar M
Published on: 23 May, 2025
Financial Services

Vivek Girotra on Fintech Innovation

Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

Written by: Sony Shetty
Published on: 21 Feb, 2023
Personalization

Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth

The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the

Written by: Anand Jain
Published on: 28 Jul, 2022
Financial Services

Fintech Playbook Strategies: Empower Customers to Reach Personal Goals

Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the

Written by: Sunil Thomas
Published on: 09 Dec, 2021
Financial Services

Fintech Playbook Strategies: Educate Users to Retain Them

Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied

Written by: Sunil Thomas
Published on: 30 Nov, 2021
Financial Services

Money 20/20: What’s Hot in Fintech Right Now

Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event

Written by: Shivkumar M
Published on: 18 Nov, 2021
Financial Services

Why Brands Need to Rethink Fintech Marketing: Pivot and Personalize to Deliver Netflix-Style Banking

Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with

Written by: Mrinal Parekh
Published on: 12 Aug, 2021
Financial Services

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Financial Services

Referrals are Fintech’s Most Powerful Marketing Weapon

Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal

Written by: Shivkumar M
Published on: 23 Feb, 2021
Financial Services

What Happens When Big Tech Enters the Fintech Space?

In a recent post about the 3 Factors Disrupting FinTech, we covered one major element that could upset how Financial

Written by: Shivkumar M
Published on: 21 Jan, 2021
Financial Services

5 Fintech Trends Taking the Industry by Storm

With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology

Written by: Shivkumar M
Published on: 15 Sep, 2020

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