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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,
The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the
Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the
Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied
Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event
Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with
To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to
Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal
In a recent post about the 3 Factors Disrupting FinTech, we covered one major element that could upset how Financial
With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology
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