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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
Downloads mean nothing if you can’t keep your users. Mobile marketers get one shot to make a great first impression.
When it comes to retention marketing tactics, marketers have dozens of channels to choose from. Social networks, paid search, remarketing
It costs 5x more to attract a new customer than it does to retain an existing one.01 Acquisition vs. retention
“If you enjoy the app, refer your friends and receive a reward!” Wait a minute, is this a bribe? Referral
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
[Part 1 in a 2-part series on Email Marketing] Email is one of the central tools of digital marketing and
With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But
By next year, 8 out of 10 email users will likely access their email accounts exclusively from their mobile device,
What are some best practices for startups who are about to launch their first mobile app? As a Founder or
Want to send a reminder to a user a day before their trip starts? How about telling a user her
Free Customer Engagement Guides
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