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The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
Few marketing channels offer precision, privacy, and performance like email does, especially when it comes to financial services. With digital
Abandoned cart emails are a goldmine, because even though about 70% of online shopping carts are abandoned, a well-crafted email
Interactive emails integrate dynamic elements, surveys, carousels, forms, games, etc., directly into the message, inviting subscribers to tap, swipe, play,
Halloween is more than just costumes and candy. It’s a key opportunity for retailers to drive sales through targeted Halloween
Shopping cart abandonment is a massive challenge for e-commerce. Studies show that e-commerce stores lose approximately $18 billion in revenue
Email deliverability makes or breaks email marketing. Even a beautifully written email is useless if it never reaches the inbox.
As Independence Day draws near, consumers shift into shopping mode. Think fireworks, backyard barbecues, red-white-and-blue parties, and of course, major
If your email performance is lagging, chances are your messaging isn’t aligned with user intent. Modern users expect contextual, behavior-led
How many times have you visited a restaurant on a friend’s recommendation or bought a product because your peers rated
Bringing in new users is just the beginning. The real challenge and opportunity lie in keeping them engaged. Without a
Email marketing offers a high return on investment (ROI) of $36 for every dollar spent. 42% of people use mobile
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