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The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Easter hits the sweet spot between two major retail peaks of the winter holidays and summer sales, making it a
The Super Bowl isn’t just a football game. It’s one of the most significant moments for marketers to capture national
Valentine’s Day presents a prime opportunity for email marketers as it is one of the biggest commercial and seasonal shopping
Easter is a powerful symbol of renewal and fresh starts. For marketers, it’s also the perfect time to resurrect dormant
April Fools’ Day is a day when brands can have some of the most entertaining yet challenging moments in the
E-commerce marketers have many tasks at hand. While at it, time becomes a scarce resource for religiously focusing on personalizing
Thanksgiving is a high-impact sales moment for e-commerce brands, making Thanksgiving email marketing campaigns a must-launch for marketers. People spend
Email remains one of the most effective channels for delivering a high ROI. On average, you get about $36 for
Nearly 70-75% of online shoppers abandon carts, meaning most people with buying intent never complete their purchase. Distractions, second thoughts,
Cart abandonment is a massive cost for e-commerce. The average rate is 70%, and on mobile phones, it increases to
Valentine’s Day turns inboxes into a battleground, with every brand vying for a little bit of your attention. In 2025
The Lunar New Year, often called Chinese New Year or Spring Festival, is a peak time for engagement in Asian
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