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Data and Analytics

A Marketer’s Guide to A/B Testing

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Written by: Jacob Joseph
Published on: 24 Apr, 2017
Data and Analytics

The Importance of Data Analytics

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business

Written by: Subharun Mukherjee
Published on: 26 Feb, 2017
Marketing Strategies

Recurring Campaigns

The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which

Written by: Shivkumar M
Published on: 19 Jan, 2017

Boost Customer Lifetime Value

Book a demo to explore CleverTap’s AI-powered platform, use cases, and get answers on support & integration.

Push Notifications

iOS rich notifications are here!

Rich notifications, one of the most anticipated features of iOS 10 is here. For everyone out there supporting multiple platforms,

Written by: Shivkumar M
Published on: 23 Sep, 2016
Mobile Marketing

10 smart mobile app marketing campaigns for product managers

The success of your mobile app depends on your ability to engage with your users based on their individual behavior

Written by: Shivkumar M
Published on: 29 Aug, 2016
Push Notifications

Introducing web push notifications

The cornerstone of any engagement and retention strategy is sending timely, personalized and contextual messages...on exactly the right channel for

Written by: Shivkumar M
Published on: 03 Aug, 2016
Push Notifications

What’s New: Send notifications based on date or time value in a property

Want to send a reminder to a user a day before their trip starts? How about telling a user her

Written by: Shivkumar M
Published on: 07 Feb, 2016

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