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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
In the neverending search for improvement and excellence, you will come across various programs aimed at making your organization faster,
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do
In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the
Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
Human beings try to find patterns to explain the reason behind almost every phenomenon, but that doesn't mean that there
More and more businesses are rapidly developing apps to reach out to smartphone users. All these apps are in a
What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?
To be or not to be a mobile app developer. That is the question. The answer? Be! Be! It's an
The most widely used coordinate system to represent data is the Cartesian coordinates followed by Polar coordinates. Source: Wikipedia Basically,
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