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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Discover how artificial intelligence (AI) is revolutionizing customer experience (CX) in this in-depth guide. Learn why AI is essential for
In an era of shrinking attention spans and heightened customer expectations, interactive experiences are the key to capturing engagement and
Why Measure AMP Campaign Success? With AMP for Email, marketers can deliver dynamic and interactive messages—like embedded forms, product carousels,
Accelerated Mobile Pages (AMP) for Email allows marketers to include dynamic, interactive content directly within emails—whether that’s submitting forms, viewing
Email marketing continues to deliver the highest ROI of any digital channel. According to Litmus, for every $1 invested in
At CleverTap, recognition validates the work, consistency defines the culture. And in the G2 Spring 2025 report, our continued leadership
Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer
The difference between marketing success and wasted budget often comes down to one critical factor: how well you understand your
Companies lose over $136 billion each year due to customers switching brands. Retaining customers is critical, and market segmentation is
Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to
Needs-based segmentation is a powerful approach that helps brands categorize customers based on their needs and expectations rather than just
One-size-fits-all marketing is losing its impact as consumers prioritize meaningful connections. They prefer brands that resonate with their values, habits,
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Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
