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AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants
Black Friday has grown from a one-day shopping frenzy into one of the biggest retail events of the year. To
E-commerce loyalty programs are strategic initiatives that incentivize online shoppers to return and engage more deeply with a brand. Instead
Loyalty marketing has emerged as a powerful strategy for driving customer retention and long-term business growth. Rather than focusing solely
Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers
In the era of hyper-personalization, customer engagement relies more than ever on data. Now, as AI pushes the boundaries from
AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous
In the evolving landscape of email marketing, privacy is no longer a checkbox; it’s the cornerstone of trust. Today’s consumers
Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale
Loyalty programs are a proven catalyst for boosting customer retention and driving business impact, often far outpacing other retention strategies.
Tiered loyalty programs have changed the game for different types of brands that were aiming to deepen their customer engagement
Loyalty programs are no longer a nice-to-have for banks, as they’re a competitive necessity. From reward points to personalized offers,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.