AI and ML

Engaging Customers with AI: How to Deliver Interactive, Immersive & Inconspicuous Experiences

AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants

Written by: Agnishwar Banerjee
Published on: 26 Aug, 2025
Holiday Marketing

30 Black Friday Marketing Ideas for a Successful Holiday Season

Black Friday has grown from a one-day shopping frenzy into one of the biggest retail events of the year. To

Written by: Subharun Mukherjee
Published on: 25 Aug, 2025
Loyalty

E-commerce Loyalty Programs Explained With 11 Real-World Examples

E-commerce loyalty programs are strategic initiatives that incentivize online shoppers to return and engage more deeply with a brand. Instead

Written by: Kiran Pius
Published on: 24 Aug, 2025
Loyalty

Loyalty Marketing Guide: 7 Strategies, Types, and Proven Frameworks

Loyalty marketing has emerged as a powerful strategy for driving customer retention and long-term business growth. Rather than focusing solely

Written by: Subharun Mukherjee
Published on: 24 Aug, 2025
AI and ML

How AI is Changing Marketing Teams

Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers

Written by: Agnishwar Banerjee
Published on: 22 Aug, 2025
AI and ML

A Marketer’s Guide to Data Governance in the Age of AI

In the era of hyper-personalization, customer engagement relies more than ever on data. Now, as AI pushes the boundaries from

Written by: Jacob Joseph
Published on: 21 Aug, 2025
AI and ML

Guardrails for AI: A Marketer’s Guide to Governing AI Systems

AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous

Written by: Agnishwar Banerjee
Published on: 19 Aug, 2025
AI and ML

The Four Types of AI Agents Every Marketing Team Needs

Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale

Written by: Subharun Mukherjee
Published on: 18 Aug, 2025
Loyalty

How to Boost Customer Retention with Strategic Loyalty Programs

Loyalty programs are a proven catalyst for boosting customer retention and driving business impact, often far outpacing other retention strategies.

Written by: Shivkumar M
Published on: 18 Aug, 2025
Loyalty

Tiered Loyalty Programs: 10 Effective Examples, Benefits and How to Build Them

Tiered loyalty programs have changed the game for different types of brands that were aiming to deepen their customer engagement

Written by: Kiran Pius
Published on: 18 Aug, 2025
Loyalty

Bank Loyalty Programs: 12 Winning Examples & Types

Loyalty programs are no longer a nice-to-have for banks, as they’re a competitive necessity. From reward points to personalized offers,

Written by: Shivkumar M
Published on: 18 Aug, 2025

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