CleverTap

From Onboarding to Referrals: Real-World IntelliNODE Use Cases for Marketers 

Running one A/B test at a time might have worked five years ago. But in a world where users expect

Written by: Kiran Pius
Published on: 25 Jun, 2025
Data and Analytics

What is Cohort Analysis? Strategies to Boost Retention

Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a

Written by: Shivkumar M
Published on: 25 Jun, 2025
CleverTap

Consistency You Can Count On: CleverTap Named a G2 Leader Again in 10 Categories

In a market flooded with shiny new tools and fleeting trends, staying power matters more than ever. While many platforms

Written by: Subharun Mukherjee
Published on: 25 Jun, 2025
WhatsApp Marketing

WhatsApp Business Pricing Changes in July 2025: What Marketers Need to Know

Big changes are coming to how businesses communicate on WhatsApp. Starting July 1, 2025, WhatsApp Business is shifting from a

Written by: Deepak Yadav
Published on: 24 Jun, 2025
Segmentation

The Future of Customer Targeting: Inside CleverTap’s Powerful New Segment Builder

Marketers today require tools that align seamlessly with the evolving expectations of their customers, support diverse use case scenarios, and

Written by: Shivkumar M
Published on: 23 Jun, 2025
Data and Analytics

How to Improve E-Commerce Conversion Rate? Benchmarks By Industry

E-commerce conversions are the lifeblood of online retail, turning casual visitors into paying customers. Your conversion rate reflects how well

Written by: Agnishwar Banerjee
Published on: 20 Jun, 2025
Customer Engagement

What the European Accessibility Act Means for Brands in 2025 and Beyond

In today's world, inclusion is no longer a courtesy; it's a necessity. With over 1.3 billion people worldwide with disabilities,

Written by: Piyush Dutta
Published on: 19 Jun, 2025
Data and Analytics

What is Drop-Off Rate? Strategies to Identify and Reduce It

User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing

Written by: Mrinal Parekh
Published on: 18 Jun, 2025
Financial Services

How to Improve Conversion Rates of Fintech Apps & Websites

Conversion rate optimization (CRO) is critical for fintech companies aiming to thrive in a rapidly evolving digital landscape. In recent

Written by: Subharun Mukherjee
Published on: 17 Jun, 2025
Financial Services

App Onboarding: What Is It + 12 Best Examples to Learn From

A smooth app onboarding experience on mobile can mean the difference between a one-time user and a loyal customer. About

Written by: Shivkumar M
Published on: 17 Jun, 2025
Marketing Strategies

How to Build a Win-Back Campaign: Examples, Strategies, and Flows

Customer retention is essential for sustainable business growth, and a win-back campaign is a powerful tool to achieve it. With

Written by: Subharun Mukherjee
Published on: 17 Jun, 2025

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